Where to buy your quiet luxury wardrobe: 5 fashion brands showcasing stealth wealth, from The Row an
Post-pandemic, quiet luxury is back stronger than ever – think multimillionaire actress Gwyneth Paltrow’s courtroom fashion or the affluent Roy family in HBO hit show Succession with its tailored coats, logo-free US$600 baseball caps and crisp shirts – all understated, yet firmly displaying an opulent lifestyle.Here are five luxury brands catering to the stealth wealth wardrobe if you’re looking to snap up a piece or five for yourself …
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1. The Row
Full House stars Ashley and Mary-Kate Olsen established The Row back in 2006. The brand has been known to make quality wardrobe staples that stay timeless and elegant sans logo. It has a loyal fan base among celebrities such as Jennifer Lawrence and Zoë Kravitz, per Vogue, who enjoy the brand’s unassuming yet polished pieces such as the Margaux Tote bags that range from US$3,800 to US$6,600.
2. Brunello Cucinelli
Italian designer Brunello Cucinelli founded his namesake brand in 1978. With headquarters in Solomeo, the brand has the old money aesthetic nailed down with its use of quality cashmere and fine fabrics.
The brand’s refined approach to casual menswear and womenswear makes it a staple in many A-listers’ wardrobes, such as Jeff Bezos, Gwyneth Paltrow and even Elon Musk’s mum, Maye.
The quiet luxury boom is reflected in increased sales at Brunello Cucinelli, per Pymnts. The company reported revenues of US$290.6 million in the first quarter of 2023 and forecast an increase in sales of around 15 per cent for the entire year.
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3. Loro Piana
The LVMH brand is renowned for its discreet yet superlative luxury items made with some of the rarest raw materials, such as vicuña wool, one of only two wild South American camelids.
The 99-year-old brand is a favourite among celebrities despite its extravagant prices. Meghan Markle previously made headlines for wearing a red cashmere outfit by Loro Piana that cost around US$7000.
4. Khaite
Khaite is at the forefront of the quiet luxury trend. Despite only being founded in 2016, the brand has already amassed a loyal fan base among A-list celebrities such as Markle and Kendall Jenner.
Holmes’ sexy cashmere bra and matching jumper by Khaite sold out almost immediately after she was snapped hailing a cab wearing the ensemble. Brie Welch, a stylist who has frequently dressed Holmes, said, “She looked effortless and chic, and that sort of refined realness resonated with people,” per Elle UK.
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Having just won the 2022 CFDA Award for Womenswear Designer of the Year, the brand is recognised for its use of quality cashmere and leather pieces.
5. Jil Sander
A favourite among minimalists, Jil Sander founded in the 1960s caters to the quiet luxury trend with elegance and modernism. The brand provides customers with clean colour palettes and a sophisticated aesthetic.
A quiet elegance with an occasional touch of playfulness featuring in its pieces, Jil Sander evidently knows how to play with fun embellishments here and there while staying refined.
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